Advertising ran in February 2023

Client - Odbo Voting and predicting the results of various sports matches (without money bets)

The goal was to attract an audience to test the application to understand how they use the application and whether they find it interesting.

Target audience - Russian-speaking users from large CIS countries who are interested in sports

GEO - Kazakhstan, Belarus

Target audience segments:

1. Interested in sports and various matches
2. Interested in sports and various matches. iOS users
3. Interested in sports and various matches. Android users

Initially, users were directed to the website, from where they could go to Google Play or the App Store. The landing page did not give many downloads, so the users were divided by type of operating system, and landing pages were created as application pages in Google Play and the App Store.

During the advertising campaign, the advertising campaign was regularly optimized. Main changes:

1. Testing various placement formats, landing pages (the application page in Google Play proved to be the most effective)
2. Searching and testing new audiences
3. Analysis of ad conversion and writing new ads, creating and testing creatives
4. Budget adjustments
5. Analysis of the target audience and other changes

Statistics for the entire period:

When comparing landing pages, app stores have shown themselves to be the best performers. Kazakhstan has shown the best results among all countries. When comparing operating systems, advertising works best on devices with the Android OS. The best combination is Kazakhstan, Android OS, and a landing page for the app on Google Play.