Advertising ran from December 2021 to January 2022

GEO - Penza

At this time, I regularly optimized the AC. Main changes:

1. Testing different strategies
2. Regularly searched for new audiences
3. Analysis of the conversion rate of ads and writing new ones, selection of creatives
4. Budget adjustments
5. Making adjustments to rates, analysis of target audience and other changes

Number of applications December: 13 CPL December: 1,741.46₽ Number of applications January: 19 CPL January: 1,717.58₽

December statistics

January statistics