Advertisement launched from October 2022 to January 2023.

Client - Data2Speak.

The goal was to attract participants to a conference on data visualization and an award for the best presentation on the topic.

Target audience - English-speaking users interested in this conference.

Geo - Europe, UAE, Turkey.

Target audience segments Conference:

1. Financiers
2. People involved in planning and strategy development
3. Business owners
4. Analysts
5. Directors

Target audience segments Award:

1. Students
2. Professionals

During the advertising campaign, a lead magnet was also launched - a free book giveaway.

During this time, the ad campaigns was regularly optimized. The main changes were:

1. Testing different ad placement formats and landing pages (the website performed the best).
2. Finding and testing new audiences.
3. Analyzing ad conversion rates, writing new ads, testing creatives.