Yandex is the biggest Search Engine in Eastern Europe

Advertising campaigns were conducted from August 2021 to February 2022

GEO - Murmansk and Murmansk region

During the 8 months of maintenance, I regularly optimized the AC. Main changes:

1. Testing different strategies. Performed best - Maximum number of clicks
2. Regularly updated semantics and added negative keywords
3. Switching to Google from text-based image ads to adaptive ads
4. Analysis of the conversion rate of ads and writing new ones
5. Budget adjustments
6. Launching a retarget
7. Making adjustments to rates based on the analysis of the target audience and other changes

August Yandex

August Google

February Яндекс

February Google