Advertising ran from June 2023 to July 2023

Target was to attract leads for training and work in Russia

Target audience - girls, age 18-22

GEO - countries of Africa, countries of Latin America, countries of Asia, countries of the Persian Gulf and the East, Kazakhstan

Advertising channels: Meta (primary), TikTok

Target audience segments:

1. English-speaking girls who are interested in engineering
2. English-speaking girls who are interested in robotics
3. English-speaking girls who are interested in traveling
4. English-speaking girls who are interested in Russia

For lead generation, I chose lead forms as the main channel, since it was necessary to receive applications

During this time, the ad campaigns was regularly optimized. Main changes:

1. Finding and testing new audiences
2. Testing various placement channels, landing pages (including the site was tested)
3. Analysis of the conversion rate of ads and writing new ones, creating and testing creatives
4. Budget adjustments
5. Analysis of target audience and other changes
6. Testing and creating the optimal lead form for the project

The agency sold leads to the client at a fixed cost: 4,200 ₽ (~$56.5) - Facebook 4 800 ₽ (~$49.5) - TikTok

I managed to get the total ROI of the project - 4 445%