Yandex is the biggest Search Engine in Eastern Europe

The ad ran from March 2022 to September 2022. The season in this area is the months from August to April. At the start, the company launched only one AC through the campaign master throughout the Russian Federation. At that moment, CPA in the main direction was - 2151.8₽

The company has 2 main product categories:

1. Permanent makeup pigments + related products
2. Device for permanent makeup

During the 8 months of maintenance, I regularly optimized the AC. Main changes:

1. Testing different strategies. The best showed themselves - Conversion Optimization and Manual Bid Management, the Campaign Wizard worked periodically
2. Testing the association of AC for various GEOs, goods
3. Regularly updated semantics and added negative keywords
4. Analysis of the conversion rate of ads and writing new ones
5. Budget adjustments
6. Launching a retarget
7. Testing various formats - text image ads, text graphic banner, Smart banners, Product gallery
8. Making adjustments to rates based on the analysis of the target audience and GEO sales and other changes

Launch figures (April):

Spent: 57,867.76₽ Impressions: 397 182 Clicks: 3,527 Purchases: 20 CPL in total: 2,893.39₽

Figures at the end (August):

Spent: 56,787.94₽ Impressions: 194,439 Clicks: 1,688 Transitions to cart: 75 Purchases: 29 CPL for the sale of pigments and related materials: 1,565.05₽ Av. check: 8 020.69₽

For september I do not indicate all the data, because led AC not the whole month: