Advertising ran from January 2023 to March 2023

Client- Smart Investment

Target was to attract clients for buying property in Alanya, Turkey

Target audience - Russian speaking people who want and can buy property in Turkey

GEO - CIS, Europe, Turkey

Target audience segments:

1. Wide audience
2. Russian speaking people who want to buy property abroad
3. Russian speaking people who want to buy property in Turkey
4. Russian speaking people who want to get residence permit/citizenship of other country
5. Expats

I chose lead-forms as main channel of lead-generation, because they showed good results in other real estate projects.

During this time I have been optimizing the AC regularly. Main changes:

1. Searching and testing of new audiences
2. The analysis of the conversion rate of ads and the writing of new ones, creation and testing of creatives.
3. Adjustments of budgets
4. Target audience analysis and other changes.
5. Testing and creation of optimal lead form for the project.

Statistics for the whole period.