Advertising ran from December 2022 to May 2023

Client - Triumphant

Target was to attract leads to buy property in Dubai

Target audience - people who want and can buy property in Dubai for living or investment

GEO - CIS, Europe, Dubai, Persian Gulf, Russia

Advertising channels: Meta (main), Google Ads, Yandex.Direct (The biggest Search Engine in Eastern Europe), YouTube

Target audience segments:.

1. Russian/English speaking people who want to buy property abroad
2. Russian/English speaking people who want to buy property in Dubai.
3. Russian/English speaking people who want to get residence permit/citizenship of other country
4. Expats
5. Russian/English speaking people who is investing in real estate
6. Interests in luxury segments
7. Russian/English speaking people who are interested in investing

I chose lead-forms as main channel for lead-generation, because they show the best results in terms of quality of leads. Although the cheapest channel was the website.

During this time, the ad campaigns was regularly optimized. Main changes:

1. Searching and testing of new audiences
2. Testing of the various formats of placement, landing pages.
3. Analysis of the conversion of ads and writing new ones, creation and testing of creatives.