Advertising ran from December 2022 to March 2023

Client - Ural Institute of Gestalt Therapy

The target was to find people who want to study Gestalt therapy in St. Petersburg Features of the training:

1. The training is full-time and lasts 3.5 years
2. The cost of training is 345,000 ₽.
3. The institute is known in Yekaterinburg and the Urals, but not in other regions of Russia. Ii was the 1st flow in St. Petersburg
4. A person must be interested in studying psychology, must be interviewed before admission
5. The institute is accredited, but studying there is a professional retraining, not a basic higher education Qualified Lead is a user who has entered the dialogue and interacts with the institute

Target audience - people who want to study Gestalt therapy and have a minimal background in psychology, 25+ years old

GEO - St. Petersburg and the region

Audience:

1. Blogger subscribers
2. Viewers of the promo ads
3. Active members of relevant communities
4. Competitors' subscribers
5. Similar audience (automatic)
6. Subscribers of relevant communities
7. Similar audience of competitors
8. By key words.