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Yandex is the biggest Search Engine in Eastern Europe

Advertising campaigns were conducted from August 2021 to February 2022

GEO - Murmansk

During the 8 months of maintenance, I regularly optimized the AC. Main changes:

  1. Testing different strategies. Performed best - Maximum number of clicks
  2. Regularly updated semantics and added negative keywords
  3. Switching to Google from text-based image ads to adaptive ads
  4. Analysis of the conversion rate of ads and writing new ones
  5. Budget adjustments
  6. Making adjustments to rates based on the analysis of the target audience and other changes

February

Expenses: 32,708.8₽ Number of applications: 20 CPL: 1,635.44₽

February Yandex

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February Google

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February calls Calltouch

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February applications from mail