Before the launch of advertising on Google (Germany), Yandex.Direct and advertising on Instagram were already launched, that is, the target audience and the most converting texts, creatives were already known

GTM and GA were not set up and not linked to Google Ads either, so set up and linked GTM, GA and the Google Ads Tag

With the help of the Google Keyword Planner and existing materials keywords, negative keywords, texts, extensions were prepared. Search and GDN launched in English and German languages

During the work campaigns for advertising a permanent makeup device were disabled due to technical work on the landing page

For 17 days of advertising, the following results were obtained:

Spent: 161.2 € Impressions: 28 485 Clicks: 543 Transitions to the cart: 67 Purchases: 12 for €2,208.9 CPL for the sale of pigments and related materials: 8.89 €

Statistics for the entire period

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