Batumi, Georgia Ready to move
Key skills:
Contacts:
+7 (982) 614-14-65 (telegram/whatsapp)
+995 (591) 21-07-42 (Calls)
https://www.linkedin.com/in/yaroslav-makhaev/
Launching worldwide projects - from the UK to Brazil. I believe that one of the main KPIs of an internet marketer is to increase the number of sales for the company
In my work I strive to achieve both professional and personal goals. Without updating my knowledge, I cannot call myself a good specialist, so I try to keep up with trends in digital. At the same time I believe that in any work it is necessary to develop not only hard skills, but also soft skills In general, the web of interests is wide, for example, besides marketing I am a fan of modern art and street art.
I promoted Hyundai, Audi, Scania, Harley-Davidson, Volkswagen, real estate (Russia, UAE, Turkey), educational projects, marketing agency, recruiting candidates for international internships (Africa, South Asia and Latin America), medicine, permanent makeup, tourism, insurance, used car sales.
Have certificates Yandex.Direct, Google Ads, Google Analytics, Calltouch
******Yandex.Direct/Yandex is the biggest Search Engine in Eastern Europe VK Ads/Vkontakte is the largest social network in Eastern Europe, 73.5 million monthly audience
October 2022 - present
Digital Marketing Specialist Marketing agency Ka Digital (ex. KAIFOOI) https://kadigital.net/
— Launch, maintenance and optimization of advertising campaigns in Google ads (including YouTube), Facebook Ads, TikTok, Yandex.Direct (The biggest Search Engine in Eastern Europe), Vkontakte (advertising and seeding) - (Largest social network in Eastern Europe, 73.5 million monthly audience), CIAN, Avito, Yandex.Real Estate - (Main aggregators for real estate search in Russia) — The projects I've been working on - marketing agency, international internship (Africa, South Asia and Latin America), Institute of Gestalt Therapy, real estate sales in Dubai (Circle, Triumphant), Turkey and Russia, Eurasian conference on data analytics, educational webinars, applications and other projects
<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> On an international internship recruitment project, generated over 300 leads per day from Facebook with a CPL of $1.09 and ROI of 4 445%. Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> While advertising the Eurasian Conference on Data Analytics I reduced CPL 8 in times from $62.89 to $7.11 in 4 months. Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> While promoting a real estate agency in Dubai, reduced CPL of qualified leads by 34% in 6 months while scaling the budget almost 2 times (to $16,000 per month). Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> During the advertising of Ka Digital agency brought 82 primary leads with a CPL of $7.62 of which 3 of them went to the zoom meeting with a QCPL of $208. Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> For Institute of Gestalt Therapy. Brought 51 qualified leads with a CPL of 5614.66 ₽ and met KPIs. Read more here
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— Projects have included tasks such as:
March 2022 - September 2022
Digital Marketing Specialist iColor icolorpmu.com, St. Petersburg
— Launch, maintenance and optimization of advertising campaigns in Yandex.Direct (Russia) (The biggest Search Engine in Eastern Europe) and Google ads (Germany) - sale of pigments for permanent makeup, training in permanent makeup — Launch Ads in various formats: text image ads, text graphic banner, Smart banners, Product gallery, Campaign Wizard — Preparation of feeds in CSV and YML formats — Launch of an organic product gallery in Yandex — Development of placement strategies, full preparation of media plans, including budget calculation, collection of semantics, writing ads, etc. (Russian, English, German and French languages) — Target audience analysis, regular analysis of ad conversion, A/B testing — Calculation of daily budgets — Work with analytics systems Yandex.Metrika and Google Analytics (creating segments, analyzing conversions, sales funnels, working with a webvisor, finding out the reasons for the growth and fall in sales) — Setting up GTM from 0, linking GTM with other tools, setting targets — Working with Yandex.Audiences and TargetHunter — Setting up and maintaining a card in Yandex.Business — Collection of information and analysis of competitors' retention-marketing tools
<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Reduced CPL from 2,151.8₽ to 1,497.2₽ Increased the average bill from 7,644.79₽ to 14,016.19₽
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Launch Google Ads in Germany with CPL 8.89€ and average bill €184.08
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Dismissal due to relocation from Russia
August 2021 - March 2022
Digital Marketing Specialist Ads agency Bull&Dog https://vk.com/bulldog_agency, St. Petersburg
— Launch, maintenance and optimization of advertising campaigns in Google ads (including YouTube), Facebook Ads, Yandex.Direct (The biggest Search Engine in Eastern Europe), Vkontakte (Largest social network in Eastern Europe, 73.5 million monthly audience) ****— The projects I've been working on - Official car dealers (VW, BMW, Lexus, Audi, Hyundai, Scania, H-D, etc.), medicine, tourism, insurance, used car sales — Development of placement strategies, full preparation of media plans, including budget calculation, collection of semantics, writing ads, etc. — Calculation of daily budgets — Working with analytics systems Yandex.Metrika, GA4, Calltouch, Callibri — Communication with customers and related departments, billing — Setting up and maintaining cards in Yandex.Business, Google My Business
<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> While advertising Hyundai increased leads by 15% in 7 months while reducing CPL by 14%. Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> During the promotion, BMW increased applications by 46% in 2 months while keeping CPL level the same. Read more here
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Got the certificates Yandex.Direct, Google Ads, Google Analytics, Calltouch
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Developed a number of regulations for the creation/maintenance of advertising campaign
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Dismissal due to agency suspension due to sanctions
December 2019 - November 2020
Human Resources Recruiter SVEL Group www.svel.ru, Yekaterinburg
— Recruitment of personnel in accordance with the portrait of an employee accepted in the company, assessment of candidates by competencies — Closed the following vacancies: production (welder, electrician, etc.), back office (translator from Bulgarian into Russian), engineering specialties (test engineer, designer, chief engineer, etc.), process engineer, 2nd line support, C# developer — Worked as a researcher, including a personal interview, for the vacancy of Regional Sales Manager in various regions (Moscow, St. Petersburg, Azerbaijan, Uzbekistan) — Conducted mass interviews, including company presentation — Developed an adaptation plan for a recruiter involved in the selection of workers for production (mass recruitment) — Build trusted partnerships with all clients
<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Monthly closed vacancies of line employees 15-20, specialists 5-7
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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Passed the course from the Forge of Personnel "25 Digital HR Tools"
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Dismissal due to change of profession
Google Ads App Campaign Certification
Google Certification for Shopping Campaigns
Google Ads Certification for Search Campaigns
Google Ads Display Network Certification
Google Ads Certification for Video Campaigns
Google Ads Performance Certification
Google Analytics Individual Qualification.pdf
Calltouch Specialist Certificate
Certificate PET B1 (Eng. lang)
2020-2022 St. Petersburg State University, St. Petersburg Master's courses: Human Resource Management GPA 4,3/5
2015-2019 Ural State University of Economics, Yekaterinburg Bachelor's courses: Human Resources Management GPA 4,8/5
Email: [email protected]
Telegram: @pikatt
LinkedIn: https://www.linkedin.com/in/yaroslav-makhaev/
Phone: +7 (982) 614-14-65 (Russia) - WhatsApp
+995 (591) 21-07-42 (Georgia) - Calls